You don’t need 10k followers or fancy Tik Tok dance moves to grow your business online.
You don’t need to follow a cringe-worthy sales script to start sealing the deal with dream clients in the DMs.
You don’t need to jump through hoops of fire just to convince them to hit “BUY NOW.”
You don’t need to pretend you're someone you're not, or follow some fancy formula for hacking the algorithm.
The truth is: you can show up on social media with intention and grow your business – without sacrificing your values (or your sanity).
You can attract clients that are truly an ideal fit for you and your business, and grow your audience with real leads.
Better yet, you can stand out as an authority in your space and sell in a way that actually feels really good.
It’s not going to be easy (getting vulnerable never is), but I promise it will be worth it.
As long as you’re willing to put in the work...
Are you ready to start building authority on social media?
A thriving, sustainable business isn’t based on follower counts or vanity metrics. It’s about building real human connections. It’s about creating something you know will have a positive impact on someone’s day.
Post with Purpose is a self-study online course designed to help you use social media as a tool to grow your business. Here you will learn how to use the power of storytelling to inspire your audience and change people’s lives.Count Me In!
"Carly has changed my life and helped me so much. I buy very few courses/programs because so many of them just honestly don't live up to what they say they will. But Carly is the real deal.
This is the most valuable business course I have ever taken!"
This course was made to help you:
- Get clear on your mission and feel inspired to do the work that lights your soul on fire.
- Feel confident showing up on social media, knowing you’re making a real difference.
- Stop wondering what to post and have a clear strategy that actually works.
- Attract more of the right clients (while pushing away the wrong ones).
- Start scaling your business by creating content that connects with dream clients and makes selling feel easy.
"This course BLEW MY MIND. It really became by bible when it came to content creation. I was able to really dive deep on what my WHY really was and create a solid marketing strategy with so much value and PURPOSE.
With the help of Carly and the team at WOW I have grown my followers organically from 0-1100+ in just under 6 months."
This course is for you if:
- You never know what to say on social media, so you don’t end up posting anything at all.
- You cringe at the thought of promoting yourself online because you feel so icky whenever it comes to selling your product/service.
- You have an inspiring story to share but you hate talking/writing about yourself.
- You end up spending hours just trying to craft a simple Instagram post (and you just don't have time for it).
- You're overwhelmed with all the updates and constantly trying to keep up with the algorithm.
- You’re feeling stuck in the comparison trap and you’re ready to take your business to the next level.
I see you and I created Post with Purpose just for you.
"This course really helped me confront the pieces of my business that were missing. Having a better understanding of my brand, and a roadmap to achieve these goals will really help me streamline this process in future. Carly genuinely cares that you are grasping the concepts and benefiting from each lesson!"
Who am I, anyway?
Hi, I’m Carly, owner and CEO of Web of Words, a creative agency dedicated to helping entrepreneurs expand their impact online and grow their businesses. As a former journalist-turned-copywriter, I get fired up about helping people like you articulate your story with purpose. Also like you, I wear many hats in the work I do, including: CEO, social media strategist, copywriter and content creator, to name a few.
I’ve been working in the social media space since before Instagram existed. I started my own business back before “influencer marketing” was even a thing. After one year on my own, I retired—then hired—my husband, and now we have a full team of social media managers, copywriters, web designers and brand specialists. We’re booking out with our dream clients months in advance, and we got here with less than 5,000 followers.
The truth is, I’ve been leaning on the same marketing principles for years – in my own business and in the marketing strategies we build for our clients. Sure, there have been new platforms, feature changes and exciting opportunities to experiment with, but the overarching strategy hasn’t REALLY changed. Now, I want to share these timeless tools with you.
(And yes, we’ll cover the latest trends, too).Let's Do This!
Dr. Emma Whelpton
"I signed up because I am really trying to grow my online business to allow me more time freedom. Carly knows her shit and is super passionate about what she does! This course gives a good baseline overview of everything you need to know when it comes to selling online."
Post with Purpose: Course Features
This course includes:
- Actionable exercises you can start implementing right away to start selling on social with confidence.
- Easy-to-understand templates to take your content planning to the next level.
- Video tutorials showcasing tried and true tools and tips to help you elevate your content creation.
- Fluff-free lessons created to get you real results.
- A value-packed workbook that will guide your content planning for months and years to come.
- Tried and tested prompts for Instagram stories so you never run out of ideas for what to post!
- Plug-and-play templates for hooks and CTAs.
- Easy-to-follow tutorials showcasing everything you need to know about IG Reels (we're talking transitions, templates, text and more!).
Here’s what you'll learn…
Find Your Why + Your Dream Client
Dig deep and find your true purpose for the work you do. You'll create your "why" statement, get clear on your brand pillars, and define your ideal client.
Optimizing Your Social Media
Establish your promise and create your "I help" statement. Discover how to optimize your bio, fine-tune your grid aesthetic and get prospects to hit the big blue "follow" button.
Standing Out in the Feed
Find out which metrics really matter, discover the 3 Es of social selling, learn to craft a caption that converts, and master key strategies for standing out in the newsfeed.
The Real Deal With Reels
Take a deep dive into everything you need to know about stepping up your game on IG reels: from adding text and transitions to original and trending audio. We get into it!
Selling in the Stories + DMs
Discover how to show up in the stories with confidence, tips for turning the camera on yourself, and how to create your IG Story Strategy.
Your Social Strategy
Here's your chance to identify your business & marketing goals, create your social strategy, and make your life a whole lot easier by batching content creation.
It’s a self-study course based entirely online, meaning you can work through the lessons and worksheets on your own schedule. Block off an intensive weekend of learning, or spread the modules out over the next two to five weeks. It’s your call – you’re the boss, after all.
Investment: Only $488.
I get it: you already have a lot on your plate.
You’re probably feeling overwhelmed just thinking about adding one more task to your never-ending to-do list. But I’m willing to bet social media takes up a lot of your time (spent wondering what to post) and your energy (spent feeling guilty about not posting enough).
And it doesn’t have to feel this way.
You can actually save more time and energy when you invest it in the right places.
I'll show you how.
Because the truth is, you’re not supposed to just figure it all out on your own. (That’s just costing you unnecessary time and money, anyway).
Are you ready to Post with Purpose?
"If you're looking to upgrade your social media game, this course is for you. I tend to steer clear of social media courses because they seem so cookie-cutter and repetitive. Post with Purpose is a gold mine of information. It guided me through everything from optimization to social strategy, helping me truly connect with my ideal client."