You don’t need 10k followers or fancy Tik Tok dance moves to grow your business online.

You don’t need to follow a cringe-worthy sales script to start sealing the deal with dream clients in the DMs.

You don’t need to jump through hoops of fire just to convince them to hit “BUY NOW.”

You don’t need to pretend you're someone you're not, or follow some fancy formula for hacking the algorithm.

The truth is: you can show up on social media with intention and grow your business – without sacrificing your values (or your sanity).

You can attract clients that are truly an ideal fit for you and your business, and grow your audience with real leads.

Better yet, you can stand out as an authority in your space and sell in a way that actually feels really good.

It’s not going to be easy (getting vulnerable never is), but I promise it will be worth it.

As long as you’re willing to put in the work... 

A thriving, sustainable business isn’t based on follower counts or vanity metrics. It’s about building real human connections. It’s about creating something you know will have a positive impact on someone’s day.

Post with Purpose is a self-study online course designed to help you use social media as a tool to grow your business. Here you will learn how to use the power of storytelling to inspire your audience and change people’s lives.

This course was made to help you:

• Get clear on your mission and feel inspired to do the work that lights your soul on fire.
• Feel confident showing up on social media, knowing you’re making a real difference.
• Stop wondering what to post and have a clear strategy that actually works.
• Attract more of the right clients (while pushing away the wrong ones).
• Start scaling your business by creating content that connects with dream clients and makes selling feel easy.

This course is for you if:

• You never know what to say on social media, so you don’t end up posting anything at all.
• You cringe at the thought of promoting yourself online because you feel so icky whenever it comes to selling your product/service.
• You have an inspiring story to share but you hate talking/writing about yourself.
• You end up spending hours just trying to craft a simple Instagram post (and you just don't have time for it).
• You're overwhelmed with all the updates and constantly trying to keep up with the algorithm.
• You’re feeling stuck in the comparison trap and you’re ready to take your business to the next level.

I see you and I created Post with Purpose just for you.

Who am I, anyway?

Hi, I’m Carly, owner and CEO of Web of Words, a creative agency dedicated to helping entrepreneurs expand their impact online and grow their businesses. As a former journalist-turned-copywriter, I get fired up about helping people like you articulate your story with purpose. Also like you, I wear many hats in the work I do, including: CEO, social media strategist, copywriter and content creator, to name a few.

I’ve been working in the social media space since before Instagram existed. I started my own business back before “influencer marketing” was even a thing. After one year on my own, I retired—then hired—my husband, and now we have a full team of social media managers, copywriters, web designers and brand specialists. We’re booking out with our dream clients months in advance, and we got here with less than 5,000 followers.

The truth is, I’ve been leaning on the same marketing principles for years  – in my own business and in the marketing strategies we build for our clients. Sure, there have been new platforms, feature changes and exciting opportunities to experiment with, but the overarching strategy hasn’t REALLY changed. Now, I want to share these timeless tools with you.

(And yes, we’ll cover the latest trends, too).